PODCAST: How does India fare in the fundraising scenario?
In the first of the Resource Alliance India “Listen In” podcast series, we speak to one of Asia’s leading fundraising experts – Usha Menon. Usha a has a sterling track record of developing successful fundraising programs across Asia in collaboration with philanthropists, governments agencies, NGOs and the corporate sector.
We begin by asking her how India fares in the fundraising scenario. Usha is a great believer that we must look to the international NGOs (INGOs) for models of systematic engagement. Where India scores, is in the sheer numbers. Usha’s prescription for India is a combination of cause focused fundraising efforts, trust and building heroes to maximize fundraising efforts.