Malaysia Fundraising Awards

Since 2004 the Resource Alliance has launched eight awards programmes in the Asia Pacific region. The Malaysia Fundraising Awards 2012 was the third awards programme in Malaysia.

The Awards focused on:

  • Rewarding organisations that demonstrate strategic fundraising practices and can campaign
  • Identifying and strengthening successful fundraising practices
  • Sharing stories, case studies and other innovations.

Eligibility criteria

NGOs from all over Malaysia were invited to enter the competition provided that they: 

  • were registered in Malaysia as an NGO
  • have been working for a minimum of three years towards social and environmental transformation
  • organisations that propagate political or religious doctrines are excluded from participation.

Malaysia Fundraising Awards 2012

Categories 

The Malaysia Fundraising Awards 2012 concentrated on one category:

  • Big Idea, Small Budget

Winners

We are delighted to announce that the winners of the Malaysia Fundraising Awards 2012 were:

  • Winner: Breast Cancer Welfare Association Malaysia

Big Idea: Beat Breast Cancer Orchid Day Campaign

BCWA celebrated Beat Breast Cancer Orchid Day on 28th March – 1st April 2012 for the third consecutive year in 2012. Besides raising funds, this project aims to create public awareness regarding BCWA’s efforts in preventing premature deaths among women due to breast cancer in the local communities.

The campaign entailed selling of orchids by writing letters, with order forms enclosed, to corporate bodies and individuals. The respondents were encouraged to select and purchase specific arrangements of orchids using different charity packages. They were given options to dedicate and send the specially arranged orchids to their loved ones, friends and colleagues.

A workshop on orchid arrangement was organized for women living with breast cancer and interested individuals. A renowned expert florist offered her service free at the workshop. A group of medical university students was also engaged in this event on their campus.

What the judges said:

With only minimal investment and an innovative use of scarce resources, Breast Cancer Welfare Association has achieved an outstanding return on investment while at the same time succeeding in making orchids a visual symbol synonymous with the fight against breast cancer. What most impressed the judges was the simplicity of this campaign, and by the potential for replicating it in years to come.

  • 1st Runner Up: MAA Medicare Kidney Charity Fund

Big Idea: Target 100 companies in 6 months and raise RM1.8 million

In 2011 there was a dire need for 20 new dialysis machines worth RM840,000 to be replaced. RM800,000 was required to equip a new 12 machine dialysis centre in East Malaysia and a vehicle to transport ailing patients from their homes to the centre for treatments. The total amount required was RM1.72 million.

The ‘big idea’: Target 100 companies and write appeals, proposal, face to face met or third party introductions in 6 months and raise RM1.8 million.  

What the judges said:

This campaign generated an extraordinary return on investment by capitalising on the organisations’ strengths to make best use of resources and foster strong relationships with a range of corporate donors.

  • 2nd Runner Up: Kechara Soup Kitchen

Big Idea: Fundraising dinner

The main objective of the big idea was to get more needy and poor people on their feet and off the streets. To do this, KSK realised that they needed to reach out to them.

Dato Ruby Khong, Liaison of KSK: “With that, the five of us began by buying 20 packets of food to give to the poor and homeless every Saturday night. This drew more and more people who understood our cause, come forward to volunteer. As KSK grew, we found that we could help a larger percentage of society’s impoverished if we had more funds and decided to host a fund raising dinner. The first was held in Penang in August, 2008, four months later in KL. The event at Penang’s G Hotel was the brainchild of my sister Patsy Gooi. Together, we rounded up our friends, along with some of Penang’s most charitable individuals, established corporate figures, and a group of high society ladies from KL to support our cause. The evening saw our guests leaving happy, together raising RM75,000.”

What the judges said:

What started as a simple fundraising dinner had a truly transformative effect on the organisation by enabling Kechara Soup Kitchen to reach out to new individual and corporate donors.

Benefits

  • The winners received a free place to attend the International Workshop on Resource Mobilisation (IWRM) Asia 2012  from 3-6 July 2012
  • The Awards ceremony took place on 5 July at the IWRM Asia 2012, attended by more than 150 NGO representatives and donors
  • The winners were invited to enter the Global Awards 2012 and had an opportunity to compete against the best fundraisers in the world

Contact

Please contact the awards team with any questions on awards@resource-alliance.org

Did you know?

Did you know that you can sign up to news on the Resource Alliance's conferences, courses, awards programmes, tailored capacity development and also resources such as our eNewsletter? Sign up to our eNewsletter today.