Programme
Running across two days, the programme will feature daily plenary sessions and Workshops. All sessions will last 60 minutes, including plenty of time for the speakers to answer your questions.
This year the Workshops will be organised into four distinct streams:
Integration
As digital becomes increasingly important to all fundraisers, learn how you can integrate digital with other fundraising channels, and also how online fundraising can be integrated with other online activities within your organisation such as advocacy, communication and marketing. This stream will offer must-attend sessions for all fundraisers whatever your role within your organisastion.
Specialist sessions
Aimed at fundraisers who are working hands-on with digital fundraising on a day-to-day basis, these sessions will help you to take your knowledge of specific techniques to the next level. Sessions in this stream will cover techniques such as optimisation, digital marketing and content.
Strategy
Sessions in this stream will be particularly relevant to you if you are involved in strategy and planning across all areas of fundraising. Sessions will explore areas such as how digital fits within the larger strategic mix of fundraising, how to manage change around becoming a more digital organisation, making the business case for digital within your organisation and effective digital planning.
Trends
Find out what the latest trends are in the digital area, such as mobile, how digital fits into corporate engagement and gamification. These sessions are highly recommended for all fundraisers who are working in or overseeing digital fundraising.
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