Welcome to Issue 30 of the Resource Alliance’s electronic newsletter “Global Connections”
Please pass along this newsletter to anyone you feel might find it of interest. You can subscribe for free at www.resource-alliance.org.
The secret of developing supporters
Stephen Pidgeon offers four key principles to inspire you towards better supporter development.
"You may feel, as a fundraiser, your job is to get as much money out of your supporters as possible. I believe, in the end, you’ll get more money by caring for your supporters’ experience than by demanding money from them."