Finding the Funds:

A New Approach to Fundraising Research

by Christopher Carnie
Publisher: Directory of Social Change and CAF 

This book aims to answer the 'Where is the money?' question that all fundraisers ask. It starts with the basics and helps the reader get an organised view of the research process into the fundraising market. It gives practical advice on the best places to look for inside information on trusts, individuals and companies, from directories and Who's who to the latest websites and online products. 
It is focused on the United Kingdom sources. Nevertheless the guidelines provided for researching and finding out information on funders - and also managing information and keeping it confidential once you have got it- are valid and useful for every context.

According to the author, this book tackles fundraising from a completely fresh angle. Rather than focusing on how to fundraise, it is a book about how to find the funds. Rather than focusing in the business of selling the cause, it presents fundraising from the perspective of the questions we need to ask and the bits of information that would allow us to find the funds. Written for people working for non-for-profits of any size, the book brings the promise to make fundraising enjoyable again.