The Nonprofit Handbook: Fund Raising

by James M. Greenfield
Publisher: John Wiley & Sons Inc, 2001 

 The Third Edition of this invaluable handbook provides a complete overview of the entire development function, from management and strategic planning to hands-on, practical guidance for the various kinds of fund-raising.

Written by leading fund-raising professionals, edited by James M. Greenfield, and sponsored by the National Society of Fund Raising Executives (NSFRE), this volume should continue to be a classic in the field of fund-raising.
Features: A key title in the Wiley/NSFRE Fund Development Series, the Third Edition will bring together over forty contributors who are vanguard experts and professionals in their fields.

The book will be divided into six sections:

Part 1 : Managing Fund Development - Strategic Planning, Marketing, Ethics, Budgeting.

Part 2 : Fund-Raising Readiness--Demographics, Prospect Development, Leadership Reengineering, The Role of the Board.

Part 3: Annual Giving Programs - Direct Mail, Benefit Event Fundamentals Telemarketing, Fund Raising on the Internet, Volunteer-Led Solicitations.

Part 4 : Major Giving Programs--Cause-Related Marketing, Grant-Seeking Process, Major Gifts from Individuals, Capital Fund Appeals, Planned Giving (Management, Marketing, and Gift Vehicles).

Part 5 : Select Audiences and Environments--Raising Funds for Religious Communities, Grass-Roots Fund Raising, International Fund Raising.

Part 6 : Support Ingredients--Fund Raising Consultants, Donor Recognition and Relations, Technology Applications, Fund Raising Software, Accounting for Contributions, Federal and State Regulation of Fund Raising.