How to Write Successful Fundraising Letters, 2nd edition

   by Mal Warwick 
   2nd edition
   Published April 2008, Jossey-Bass

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation’s premier letter writing tutor and direct mail expert Mal Warwick shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You’re writing for results - not a Pulitzer Prize."

In How to Write Successful Fundraising Letters, Warwick’s step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick’s no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Published by Jossey-Bass, it is available from Amazon www.amazon.co.uk 

A free copy of this book will be given to all delegates registering at Mal Warwick's Masterclass "The copywriter's clinic" at the 28th International Fundraising Congress, click here for more details of his Masterclass.