Ten Steps to Fundraising Success:
Choosing the Right Strategy for Your Organization

by Mal Warwick and Stephen Hitchcock
Publisher: Jossey Bass Wiley
ISBN: 0787956740 

In Ten Steps to Fundraising Success, two of the country's leading fundraising experts, Mal Warwick and Stephen Hitchcock, show you how to implement a fundraising strategy that goes beyond simply raising money to actually meeting your organization's financial requirements. Step-by-step, Warwick and Hitchcock show how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach.
 
You're just ten steps away from fundraising success!

In Ten Steps to Fundraising Success, two of the country's leading fundraising experts, Mal Warwick and Stephen Hitchcock, show you how to implement a fundraising strategy that goes beyond simply raising money to actually meeting your organization's financial requirements. Step-by-step, Warwick and Hitchcock show how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach.

Take the ten steps to success:

Step 1   Assess your organization's current fundraising efforts
Step 2  Assess the fundraising strengths and weaknesses of your board members and staff
Step 3   Assemble the team to select the best fundraising strategy
Step 4   Weigh the costs and benefits of the five strategies for fundraising success
Step 5   Choose the fundraising strategy that's right for your organization's mission
Step 6   Set fundraising goals that support your fundraising strategy
Step 7   Turn fundraising goals into achievable objectives
Step 8   Choose the right tactics for your fundraising strategy and goals
Step 9   Create a master calendar and keep on track
Step 10  Measure your organization's progress

MAL WARWICK , consultant, author, public speaker, and close collaborator of the Resource Alliance. He is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc., Share Group, Inc., donordigital.com LLC, and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of twelve books on the topic of fundraising, including The Five Strategies for Fundraising Success (Jossey-Bass, 2000) and How to Write Successful Fundraising Letters (Jossey-Bass, 2001).

STEPHEN HITCHCOCK is president of Mal Warwick & Associates, Inc. His columns appear regularly in Contributions, and he is a columnist and contributing editor for the newsletter Successful Direct Mail and Telephone Fundraising. Hitchcock is the co-author of The Hands-On Guide to Fundraising Strategy and Evaluation.