How big is your mission – and can it be bigger?

Thu 19 Oct 09.00-10.30

Thu 19 Oct 14.00-15.30

Thu 19 Oct 16.00-17.30

Mission isn’t what you do; it’s why you do what you do. It is the human or societal need you’re meeting. We miss so many marketing opportunities because we focus on ourselves — looking in the mirror — instead of focusing on our community (looking through the windows). This workshop will provide examples of high-impact, mission-based marketing that opened the eyes of communities to just how big — and important — the mission is.

Learning outcomes:
– Understand that good marketing is not about the organisation, it is about the larger mission
– Understand the relationship among mission, vision and values and how to integrate them into highly effective print, web, and social media.

Who should attend:
Those writing copy, engaging major donors, marketing for fundraising or other support