Speakers:

The lifecycle of a successful online fundraising process begins with a first moment of truth – a connection that binds a potential donor to your organisation’s mission and work. In an age where online video is becoming the most important content on the web, this connection must be made through sight, sound and motion. This engaging session will lead fundraisers through the principles of video fundraising and show attendees the five rules for creating video content that establishes real emotional connections with the viewer and begins the fundraising conversation. Expect strategic insight from both fundraising and media experts, as well as creative insight from award winning video producers with decades of shared experience in creating powerful and effective fundraising media. You can also expect to see some of the best recent examples of online fundraising video from around the globe with an expert’s breakdown of how and why they were successful and find out how your organisation can learn from these to create more effective video for your audience.

Watch Michael's video below to find out more about his session: