Speakers:

By now, we all know the power of stories in fundraising. We know that donors give emotionally, and give the most when an appeal touches their heart, mind and soul. Are you maximising storytelling in your online fundraising? Do your e-appeals use narrative? Does your website draw visitors in and make a connection with them? Are you engaging your constituents on Twitter? In this session we'll answer all these questions and focus on six ways you can use narrative to increase your online fundraising. We'll look at real examples of real campaigns. By the end of the session, participants will have the tools they need to increase revenue in their organisations. This session is aimed at a general audience.