What if your next fundraising campaign could raise $1 million in just 24 hours—and was driven by a 23-year-old YouTuber?
Digital influencers and content creators are shaping the future of giving, connecting with audiences in ways traditional campaigns simply cannot. Yet too many organisations still see influencer partnerships as a nice-to-have or a one-off experiment. This workshop will flip that mindset, demonstrating how you can turn influencers into a core driver of donor acquisition, engagement, and income growth.
Together, we’ll cover:
- How to identify the right influencers for your cause and design campaigns that convert engagement into donations.
- The challenges of building authentic, long-term relationships with digital creators—and the opportunities to be had.
- Real-world examples of creator-led campaigns that have expanded reach, boosted visibility, and mobilised action for overlooked crises.
If you’re ready to move beyond experimentation and start increasing your income and growing your donors by partnering with digital influencers, this session is for you.
Learning outcomes
- Rethink your donor acquisition, spotting gaps in traditional approaches to uncover missed opportunities.
- Understand why ignoring digital influencers could mean leaving donors—and enormous fundraising potential—unreached.
- Demonstrate to colleagues and leadership why influencer partnerships aren’t a trend, but an essential element in your marketing mix.