Getting beyond the hype to achieve real results.
Fundraising is at a turning point. Rising polarisation, declining trust, and misinformation are changing how donors behave. At the same time, hype surrounding generative AI has created an illusion of mastery. But prompts alone won’t deliver trust, empathy, or strategic growth.
This workshop will take you beyond ChatGPT to explore how ethical augmented AI, combined with behavioural science and social data intelligence, can create fundraising strategies that are accurate, human-centered, and mission-aligned.
You’ll find out how to:
- Leverage your organisation’s knowledge and history to reduce AI hallucinations, protect privacy, and maintain brand integrity.
- Apply behavioural economics, neuromarketing, and nonviolent communication to craft emotionally intelligent messages.
- Integrate social listening and audience intelligence to stay relevant in a polarised world.
- Use tailor-made AI assistants to provide expertise on demand, reduce risks, and support daily decision-making and narrative creation, all aligned with your organisation’s strategy, guidelines, and policies.
The session will be augmented through global case studies, including one shared by MSF Spain demonstrating how their first test using this approach achieved a 62% reduction in cost-per-acquisition using this approach. Join us to learn from the challenges, obstacles, and lessons behind the success of organisations like yours that have been implementing this approach.
Learning outcomes
- Move beyond prompting to an approach that amplifies creativity, ethics, and strategic thinking.
- Learn to combine behavioural science, social intelligence, and organisational knowledge to improve donor engagement and trust.
- Transform organisational data silos and values into actionable intelligence for smarter, mission-aligned fundraising.