Growing a multi-million-dollar movement under siege.
Go behind the scenes of a campaign that started with a handful of digital transfers from friends and family and has scaled into a global, multi-platform operation amidst misinformation, manufactured starvation, and collapsing infrastructure.
The workshop will explore:
- How to turn urgent, small-scale fundraising into a credible, far-reaching campaign, even in the most challenging environments.
- Why a consistent visual identity, authentic storytelling, and diverse giving platforms can help you mobilise support quickly and credibly.
- Ways to leverage urgency, media attention, and grassroots networks to sustain momentum and scale infrastructure for long-term growth.
Through practical examples and candid lessons from Gaza Soup Kitchen, you’ll learn how to move fast, communicate authentically, and build trust with donors and communities when every moment counts. Join us to learn how identity-driven branding, agile outreach, and resilient leadership can transform a moment of crisis into a catalyst for lasting impact.
Learning outcomes
- Learn to craft a movement-scale narrative from humble beginnings.
- Discover how to design and deploy your agile, multi-channel fundraising toolkit.
- Find out why you should respond strategically in moments of crisis.