Lessons for social impact leaders from Heineken 0.0.
How do you stay relevant when expectations and behaviours are shifting faster than ever? Fundraisers and campaigners are facing the same challenge as global brands: people’s choices, habits, and values are changing. Organisations must adapt or risk being left behind.
The globally-recognised Heineken has local roots, first brewed not far from the home of the International Fundraising Congress. In the brand’s reinvention with Heineken 0.0 there are lessons the social impact community in what happens when you don’t just respond to demand, but anticipate it. This session will reveal how to put your cause at the heart of culture, not on the sidelines, and how to balance global identity with local resonance to deepen trust and connection.
Learning outcomes
- Find out how to anticipate supporter shifts before they show up in your data.
- Learn to embed your cause into culture so action and giving feel natural.
- Discover how to stay globally consistent while adapting messages for local audiences.
This session is presented in partnership with The HEINEKEN Company.