Fundraising Fundamentals
Campaigning Fundamentals

CAMPAIGNING FUNDAMENTALS

Build campaigns that mobilise people and drive real change.

This hands-on masterclass will introduce you to the world of campaigning and mobilisation.

Campaigns are one of the most powerful tools organisations have to influence change, mobilise communities, and inspire people to take action. But many organisations struggle with how to design campaigns that truly cut through – campaigns that engage supporters, build momentum, and translate public interest into meaningful impact.

In this practical two-hour masterclass, you’ll learn the fundamentals of building effective campaigns that connect community action, supporter engagement, and fundraising. Drawing on real examples from Greenpeace’s global campaigning work, the session will explore how successful campaigns are designed, how supporters are mobilised, and how organisations can turn grassroots action into wider movements.

Whether you’re launching your first campaign or looking to strengthen those you’re already running, you’ll get a clear framework and practical insights to help you build meaningful and successful campaigns.

Why this masterclass

This session will help you understand the building blocks of effective campaigning and show you how to apply them within your own organisation.

The masterclass is for you if you are:

  • Keen to launch campaigns but are unsure how to structure them
  • Running communications and activities that feel disconnected from your wider strategy
  • Struggling to mobilise supporters beyond one-off actions
  • Looking for ways to turn public engagement into sustained supporter momentum
  • Curious how leading campaigning organisations design and run successful campaigns

Learning outcomes

  • Understand the core building blocks of successful campaigns.
  • Explore real campaign examples and mobilisation strategies.
  • Leave with practical ideas you can apply to your own work.

Secure your place

Register for 15 July

This session is scheduled for participants in North & South America, Europe, Africa, and India: 07.00 PDT | 10.00 EDT | 15.00 BST | 16.00 CEST/CAT | 19.30 IST

Register for 22 July

This session is scheduled for participants in Europe, Africa, Asia, and Oceania: 09.00 BST | 10.00 CEST/CAT | 13.30 IST | 18.00 AEST | 20.00 NZST

Course leaders

This masterclass will be delivered by Nicholas Monro, Deputy Director of Engagement at Greenpeace Africa, and Dr Aliou Ba, Ocean Campaign Lead at Greenpeace Africa. Drawing on experience from Greenpeace’s global campaigning work, Nicholas and Aliou will share practical insights into how campaigns are built, how supporters are mobilised, and how organisations can translate grassroots action into powerful movements for change.