Building your digital giving experience
Using modern techniques to maximise donor experience
Donors are consumers, and consumers are donors. Nonprofits are competing not only for the same dollars, but also competing on experience. Getting a pass from a donor on a poor digital giving experience is increasingly difficult, and poor digital giving experiences are increasingly damaging organisational fundraising. This session will discuss the technologies that make a difference to the experience – an experience that donors now expect, regardless of where their money is being spent.