Unlock transformational funding through storytelling & collaboration.
With government subsidies declining, charities—small and large, local and global—increasingly rely on funding alternatives. Legacy gifts can fuel your mission and ensure long-term sustainability.
A single legacy can be the breakthrough that transforms your organisation, providing critical funding, but a steady stream of legacies can create financial stability and build a sustainable future. Through real-world case studies, this workshop will explore:
- The power of storytelling: You’ll learn how impactful stories can inspire legacy gifts—and get examples of how to use them from organisations like National Trust (UK) and Ty Hafan Hospice (Wales).
- Collaboration for success: Find out how different organisations can join forces in unique ways to amplify their individual legacy income, with insights from My Catholic Legacy (UK), four cultural institutions in Haarlem (Netherlands), and Legados Solidarios (Argentina).
- Reversing a declining trend: Get strategies for turning around declining legacy income and learn which key strategic factors you need to be aware of, with examples from Battersea (UK) and Guide Dogs (UK).
This interactive workshop is suitable for beginners and experienced professionals alike and you will leave with fresh ideas, strategic insights, and actionable takeaways to maximise your legacy impact.
Learning outcomes
- Learn how storytelling can create breakthrough moments in legacy communications.
- Understand how collaborations can drive exponential legacy income growth.
- Get practical strategies to grow your legacy income long-term.