Is the “generosity problem” limiting your fundraising potential?
Donors are modern consumers, their expectations shaped by seamless e-commerce experiences like one-click buying and mobile payments. Which is why, when faced with a digital donation process that is anything but smooth, supporters can drop out of the process, even when the intention to donate was strong.
This session will expose the “generosity problem”—the stark gap between those frictionless online retail checkout moments and the often-clunky digital donor experience. Join us to explore how to apply proven e-commerce strategies to create a more effective, personalised, and high-converting digital fundraising experience that meets donors where they are. Supported by data that demands action, this workshop will reveal why misunderstanding—and failing to meet—donor expectations can make such a critical difference to your fundraising.
Learning outcomes
- Identify and fix the most common points of friction in your organisation’s digital donation process.
- Learn how to translate modern e-commerce strategies like personalisation, frictionless checkout, and smart upsells, to digital fundraising.
- Understand the power of post-donation engagement to build long-term relationships and increase donor lifetime value.