Lessons in turning engagement into action.
As algorithms shift, regulations change, and Facebook audiences age, charities are feeling the pressure. Where do we find new supporters online? How do we build lasting relationships instead of continuously paying for one-off clicks?
In this session, you’ll find out how a unique digital product innovation approach was implemented to respond to this challenge, mobilising new audiences for Amnesty International UK on TikTok & Instagram.
The campaign, which recruited thousands of potential supporters from younger audiences, isn’t just another TikTok story, but a blueprint for how your organisation could be using a combination of creativity, data-driven insights, and targeted and agile testing to build a future-proof supporter base that drives long-term change.
Join us to find out what it takes to spark meaningful action from new supporters and how to build tools and campaigns that kickstart deeper relationships with new audiences. You’ll go behind the scenes of one particular tool to find out what worked creatively, how the tool was optimised for sign-ups and secondary actions, and how it performed across different platforms.
Learning outcomes
- Understand the challenges and opportunities of using social media to reach new audiences in 2025.
- Learn how to design digital tools that convert curiosity into valuable actions.
- Get evidence and ideas to develop TikTok campaigns and reinvigorate your wider social media fundraising strategies.
This session is presented in partnership with Forward Action.