Breaking through the end-of-year noise with traditional animation.
At a time when some would have us believe the future of humanity lies in further conquest—of space, technology, artifical intellgence, genetics, and more—how do you build a campaigns that connect people to their roots and to what it actually means to be human?
What if we could us digital technology to get back to basics? Through the lens of the case study of Terre de Liens’ emotive end-of-year campaign, this workshop will reveal the harmonies between traditional animation & storytelling techniques and digital marketing—and the potential for fundraising that lies in your choice of how to tell a story.
The session will explore:
- Storytelling and set-up
- Strengths and weaknesses of this kind of campaign
- Campaign sequencing
- Results
- Tips for success
Join us to get a complete picture of how it’s possible to break through with your digital fundraising campaigns by using digital technology to support a narrative that is far removed from digital technology.
Learning outcomes
- Learn how to take societal trends into account when building your narrative.
- Find out how to make your narrative stand out from the crowd in the highly-competitive end-of-year period.
- Explore how to reconcile digital marketing with traditional storytelling.