What makes a fundraising package really work in today’s crowded landscape?
In this interactive session, you’ll learn how three high-profile organisations elevated their direct mail campaigns and transformed them into powerful donor engagement tools. By coupling these campaigns with digital marketing and driving them with AI-powered analytics, these packages became more than just fundraising vehicles. Compelling creative design and integrated digital extensions shored up emotional connections that translated into long-term donor growth.
Join us to discover the creative, strategic, and analytical choices that turned direct mail packages into platforms for ongoing engagement, powered by data insights and predictive modeling.
Learning outcomes
- Understand the creative and emotional triggers behind high-performing fundraising packages.
- Explore how to use testing, analytics, and AI to optimise package design for different donor segments.
- Get key design and strategy takeaways to improve your own campaigns.
This session is presented in partnership with Innovairre.