How NGOs are tapping into the world’s most-used messaging platform.
WhatsApp—with open rates of >90%—has enormous potential for social good. So, why is it still being underutilised and how can mission-driven organisations harness the intimacy of these instant messages?
WhatsApp’s trust-based, low friction communication and its global reach present unique opportunities for connection, making it a powerful fundraising channel. In this session, WhatsApp will be benchmarked against email, SMS, and public social media accounts to show where it uniquely excels for fundraising and engagement.
Live use cases will demonstrate how WhatsApp groups can enable fast decision-making and mass mobilisation, and you’ll find out how you can use it to scale without compromising on trust or safety. You’ll also learn how features like voice notes, micro updates, and surveys can shorten the donor journey and boost small-gift fundraising.