Social data intelligence
Unleash the power of social data intelligence and boost your results
This workshop will demonstrate how social data intelligence is being used in organisations like UNICEF, Greenpeace, Oxfam, Amnesty International, and others to get a better understanding of their audiences, both existing and new, based on their social behaviour, as well as how to apply this knowledge to reach new audiences and retain your existing ones.
The approach will cover three data dimensions:
- Public media outlets, blogs, and social networks including Facebook, Twitter, Instagram
- Private social media like Telegram, WhatsApp, and Viber
- Internal text assets such as blogs, reports, newsletters, and chatbots
Both free and paid technologies will be evaluated and you will learn how to combine these three data dimensions to reduce the relevance gap between you and your audiences through engaging content based on their value perception instead of your value proposition.