Social data intelligence

Social data intelligence

Unleash the power of social data intelligence and boost your results

This workshop will demonstrate how social data intelligence is being used in organisations like UNICEF, Greenpeace, Oxfam, Amnesty International, and others to get a better understanding of their audiences, both existing and new, based on their social behaviour, as well as how to apply this knowledge to reach new audiences and retain your existing ones.

The approach will cover three data dimensions:

  • Public media outlets, blogs, and social networks including Facebook, Twitter, Instagram
  • Private social media like Telegram, WhatsApp, and Viber
  • Internal text assets such as blogs, reports, newsletters, and chatbots

Both free and paid technologies will be evaluated and you will learn how to combine these three data dimensions to reduce the relevance gap between you and your audiences through engaging content based on their value perception instead of your value proposition.






Emily Wigney (Australia)
Head of Supporter Activation, Oxfam Australia
Filipe Páscoa
CEO and Lead Researcher, Bee Relevant