Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Storytelling bootcamp: The power of story
Stories are more than nice exercises in creative writing … learn how to use them to drive people to action.
Humans are hardwired for storytelling. Stories make us feel warm and loved, or they scare us, or they make us laugh. They engage us, and they connect us. They also can move us to action.
We grew up listening to stories as we were tucked safe and tight in our beds at night. But when we talk about the power of story in regard to fundraising, we’re not talking about fairy tales that usher us into dreamland.
We’re talking about relevant and creative content that ushers people into giving.
While data is fine, people are moved to give more easily and more generously when you appeal to their hearts rather than their heads. To do that, you need to engage them. And to do that, you need stories.
This masterclass will help you to see storytelling differently: as an essential art and science that will resonate with your donors and potential donors on an almost primitive level, which will tap into humankind’s need for connection.
And whether you’re telling your organisation’s story, or a success story, or the story of someone or some cause that needs support, we’ll help you to simply do it better.
Aimed at:
The session will be particularly useful to content creators, public speakers, communication strategists, brand specialists, or anyone who wants to motivate behaviour change through story.
Learning outcomes:
- We’ll learn the essential elements that combine to make the most compelling stories that will resonate with your donors.
- We’ll learn how to use Joseph Campbell’s “Hero’s Journey” as a template for telling a campaign or organisational story that puts the supporter in the lead role.
- We’ll learn about Marshall Ganz’s powerful formula for crafting personal stories that use values to connect to an audience and motivate action.
- We’ll play a game with a bit of rope that’ll change the way you think about change.
- And we’ll give you a new pair of glasses for looking at the world that will reveal stories that hold you back and stories that propel you forward.
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.