Collaborate across your teams to increase fundraising and engagement.
Aotearoa New Zealand faces the perfect fundraising storm. In addition to global issues like the cost-of-living crisis, shifting funding priorities, and political changes, the country is also seeing a significant shift in traditional tried-and-tested donor engagement. The fundraising landscape is changing rapidly, influenced by a number of factors, including cheques no longer being legal tender (2021), the move to a cashless society, prohibitive direct mailing costs, and the proposed end of mail delivery to homes in 2026.
However, fundraisers in Aotearoa New Zealand are also seeing positive changes: since the advent of Covid-19, there has been significant growth in digital engagement across all donor demographics and a resurgence in QR code-driven donations and engagement.
Globally, we must think differently if we want to achieve our fundraising targets. Inevitably, changes like these impacting fundraisers in Aotearoa New Zealand will be reflected in other countries around the world.
This session will reveal what happened when the team at Blind Low Vision made the decision to review all of their activity and take it out of silos to work in an integrated way across campaigns, channels, and teams—including fundraising, philanthropy, communications, marketing, brand, community engagement, and policy & advocacy. This way of working has increased donations, brand awareness, staff retention, and client engagement, but has also required a significant shift in staff culture and ways of working.
Learning outcomes
- Discover how to create a genuine organisational culture of integrated working, breaking down traditional silos and ways of thinking.
- Learn to build a campaign portfolio that is truly integrated and maximises opportunities across all public facing activities, leaving no team behind.
- Find out how to ensure buy in at all levels of your organisation.