YouTube to the rescue: Using video to drive donor acquisition
About this session
With many fundraisers concerned about the ongoing impact of the iOS14 update on their paid digital programmes, and wondering how they can continue to raise revenue at their previous levels, some are wondering if the metaphorical digital ad party is over. The answer is NO! Rejoin the party and learn how to increase your branded search volume, acquire new donors and raise more money with YouTube. Get direct insights shared by Google into how to set up, track, and report on campaigns to prove your investment is driving impressions, site visits, and most importantly: revenue.