The digital fundraising landscape is changing fast. Is your organisation keeping up?
From political ad restrictions and changing algorithms to shifting supporter behaviour and increasing competition for attention, social impact organisations are having to rethink how they build their audiences, mobilise their supporters, and grow their income online.
This practical workshop explores your organisation can strengthen the core parts of its digital fundraising and communications engine, including Meta advertising, email marketing, lead generation, and supporter mobilisation, in this rapidly evolving environment.
The session will look at what’s changing in digital fundraising, through real-world examples, group discussion, and practical exercises. You’ll find out what’s still working and what you can adapt in your digital strategy without losing authenticity, trust, or connection.
You’ll learn how to use digital channels more strategically across the supporter journey, from awareness and acquisition through to action, engagement, and income generation. The impact of recent changes in digital marketing, like political ad restrictions in the EU, will also be discussed, alongside realistic measures to respond, and you’ll leave with tools and approaches you can apply immediately to support your own digital fundraising and communications work.
Learning outcomes
- Understand the biggest shifts affecting digital fundraising, mobilisation, and supporter engagement
- Learn how organisations are adapting to changes in digital advertising restrictions and supporter behaviour
- Develop practical ideas for building stronger digital journeys that grow audiences, deepen engagement, and support fundraising goals