Don’t let budgets and capacity get in the way of a personalised donor journey.
Fundraisers face a paradox. Donors expect personalised, human connection, yet budgets and staff capacity can make that impossible to do at scale. Enter AI-powered personas: custom-designed digital “colleagues” that help you communicate with different donor segments consistently, authentically, and efficiently.
In this interactive session, you’ll learn how to design fundraising-specific personas that speak in your organisation’s voice, respect ethical boundaries, and adapt to your donors’ motivations. Through guided exercises and live demonstrations, including prompt engineering, you’ll leave with ready-to-use personas and prompt frameworks you can immediately apply in your donor communications.
Learning outcomes
- Create tailored AI personas for different donor segments including first-time givers, lapsed supporters, and loyal or major donors
- Find out how to write structured prompts to guide your AI personas to produce effective appeals and content
- Learn how to implement AI personas across channels to scale personalisation without losing authenticity