DIGITAL MOBILISATION FUNDAMENTALS

Discover the core principle of digital mobilisation

Join us for a two-hour, hands-on introductory workshop on digital mobilisation from Forward Action, sector leaders in digital mobilisation training for charities and NGOs.

This workshop is for anyone who is interested in how digital mobilisation can transform their organisation and their impact, but who doesn’t know where to start.

Digital mobilisation means using digital channels to drive supporters to take valuable actions at scale. We know that movements that harness people-power effectively through mobilisation can achieve huge impact. But the idea of embedding a digital mobilisation programme at your organisation can feel overwhelming, especially if you’re not sure where to begin or have little budget. This session will help break down the fundamentals of digital mobilisation and provide you with practical first-steps you can take that are unique to your organisation.

The masterclass will cover the theory and principles of digital mobilisation and provide a practical guide for how to get started, with a particular focus on doing digital mobilisation on a shoestring, with little time, budget, or resource. You’ll leave the session having answered some key questions about your organisation’s preparedness for digital mobilisation, as well as knowing the first steps to get you started on your journey.

Masterclass agenda

  • An introduction to digital mobilisation and how it can help you achieve impact
  • The core principles of digital mobilisation
  • Hands-on exercises to help you reflect on and answer questions about what is or isn’t in place at your own organisation
  • Guidance on and examples of what doing each of these principles looks like on a shoestring
  • Immediate steps you can take to get started
  • Case studies of organisations who have leveraged the power of digital mobilisation

Learning outcomes

At the end of this session, you will:

  1. Understand what digital mobilisation is
  2. Understand how it can help organisations like yours have impact
  3. Know the principles of digital mobilisation
  4. Have a greater understanding of your organisation’s preparedness for digital mobilisation
  5. Understand the first steps to embed digital mobilisation – with your own workbook to take away!
  6. Know the tips and tricks to start delivering digital mobilisation on a shoestring
  7. Be inspired by insight from across the sector

This masterclass will be held twice to support fundraisers in different time zones.

21 May – UK, Europe, India, Australia, NZ:

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23 May – North & South America, UK, Europe, Africa:

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