Fundraising.AI Summit offer
Fundraising in the Metaverse: Tapping into a Challenging Universe for Human Rights
How can niche online communities help you connect with hard-to-reach demographics?
Innovation can build support in unexpected places, connecting people to your cause – which is why establishing and maintaining a presence in online spaces like the metaverse can be a cornerstone for success.
Escape to Freedom is the Amnesty’s videogame in the Roblox metaverse. Roblox has an audience of 60 million daily users. By tapping into this space, Amnesty International is creating a meaningful daily connection with 13-to-25-year-olds, raising awareness and recruiting and trainning new digital activists.
Throughout Escape to Freedom, players can interact with AI researchers to discover more about the research of Amnesty International Argentina and support the organisation’s emergency work. Daniel Gamboa joined us earlier this year to explain how it came about – and will be back to tell us more at IFC 2024 this October:
Want to continue your journey with us?
At IFC Online this 22-25 October, we will tackle impact-driven leadership, wowing your donors, AI-generated video for fundraising, decolonisation, lead generation, DEI, and so much more!