A million members in four years

Argentina for UNHCR´s Movement Ponchos Azules

Launched in 2019, Argentina for UNHCR is one of the youngest UN National Committees in the world. In the course of just four years, it has managed to engage with one million people who have become supporters of the organisation. 

The creation and rise of that movement translated into tens of thousands of monthly donors, boosting brand recognition and trust, and inspiring individuals, celebrities, artists, and even diplomats. But perhaps the most important impact this movement is having is that it has translated into a more open society for refugees. 

This workshop will go on a deep dive into the integrated fundraising and communications campaign strategy behind this movement, reveal the tools and tactics for donor and supporter recruitment, and look at the longer-term value maximizing of that mass of support.


Marianela Oyarzabal
Manager Digital, Fundación ACNUR Argentina