Be part of redefining the fundraising narrative and harness the power of AI-generated video for the greater good.
This workshop will unveil the transformative potential of AI-generated video for the global nonprofit sector, examining current trends and looking to the future. You will learn how to build your video fundraising strategy and create video campaigns that not only tell compelling stories and inspire donors to act but also drive significant growth in donor recruitment fundraising programmes.
Video is already an indespensable tool for (I)NGOs for donor engagement, recruitment, and retention. With the advent of AI in video creation, the latest advancements are setting new benchmarks in content strategy. This session will help you navigate the integration of AI technologies, howcasing how they can be leveraged to produce captivating and persuasive narratives. You will confront ethical considerations head-on, contemplating the balance between innovation and integrity, and delving into the practical challenges that come with adopting these cutting-edge tools.
Employing practical demonstrations as well as theory, you will witness a video generated by AI in real time, demystifying the process and empowering you with the knowledge and skills to implement this tool in your fundraising in the future.
Learning outcomes
- Learn how to create a video fundraising strategy to build your donor recruitment programme
- Gain a comprehensive understanding of the capabilities of this technology and how to integrate it ethically
- Get a step-by-step guide to using AI video tools to enhance your fundraising efforts