Are your AI conversations focusing on the wrong question?
If your organisation is like most, you’re probably looking at available AI tools and asking: How do we generate more content?
But what if that’s the wrong thing to focus on? The bigger unlock lies in letting AI answer this one question every week: Who needs us to do something right now?
In this session, you’ll find out how nonprofits like The Fred Hollows Foundation NZ and Save the Children Australia are using predictive AI to trigger the right human action at the right moment. And you’ll learn how your fundraising team can try a low-tech version this week using your existing donor data and an LLM (Large Language Model) – even if you don’t have a data team or budget to spare.
Learning outcomes
- Understand how to identify the right moment to engage your supporters
- Discover what influences people to engage beyond that initial transaction
- Find out how you can move from transactional fundraising to more participatory models