With an ever-increasing competitive landscape and so many communications channels, clarity around an organisation’s purpose must be top priority. This goes beyond a mission statement and links to the alignment of branding, communications, program strategy and fundraising – through an integrated donor journey strategy. Executives, communications and fundraising experts can join an interactive session on how clarity of purpose and internal alignment in these areas can maximize donor engagement and giving.
Learning outcomes: Donor management touches all areas of an organization. Attendees will take away best practices for designing a holistic and integrated approach for engaging donors in the life of the organization, and a clear understanding of how this approach leads to further clarity in purpose for internal and external audiences.