Getting someone to sign a petition, join a campaign, or subscribe to your emails is only the beginning.
Most fundraisers have been trained to shrink at the first ask: get someone in the door with a small, one-off gift now, upgrade them to monthly later – if later ever comes.
But what happens when you do the opposite? If you ask for a recurring gift immediately, right after your supporter has taken their first action? Join us to discover the surprising results of a small, low-risk pilot at Save the Children US; why your results could look very different depending on how you measure them; and what it took to earn the budget to scale. You’ll also learn why asking for more can mean winning more supporters, plus you’ll get a first look at Care2’s new consent flow, which grows the audience you’re allowed to talk to from day one, and find out what it means for supporter relationships and giving.
Learning outcomes
- Learn how to design your own low-risk pilot with a capped spend and gifts going straight towards your organisation’s goals
- Get a weighted-ROI framework you can lift straight into your next board paper, with cash, sustainer value, and new-to-file value reported side-by-side
- Discover how to identify the warm prospects you already have
This session is presented in partnership with Care2.