Get a practical, repeatable framework for translating learning into fundraising action.
Fundraising teams are being asked to move faster. But speed can push us into assumption-led decision making, internal politics, and solution-first thinking. And the result can be brilliant teams producing “good” work that doesn’t always connect deeply enough with the people it’s meant to serve.
This immersive masterclass will help you make better, faster, more audience-led decisions – without getting stuck in endless research cycles or defaulting to the same thing you’ve always done.
Across the first two days of the event, you’ll discover a practical, repeatable framework for identifying the right insight question, choosing the right method for the moment, and translating learning into fundraising action. You’ll explore shoestring insight techniques that work for one-person teams and smaller charities alongside scalable approaches used in larger organisations.
This masterclass is interactive and applied: You will bring a live challenge from your work and leave with tools, templates, and a clear plan for what to do next, tailored to your own supporter reality.
Learning outcomes
- Pinpoint the right insight question for the moment by clarifying which decision needs unlocking (and what evidence is “enough”)
- Find out how fast & affordable shoestring insight methods can reveal real supporter motivations, barriers, and beliefs
- Learn to translate insight into action using practical decision tools that increase confidence, alignment, and delivery speed, while centring your audience