In this session, Aly from Twitch and Tom from Tiltify will be shining a light on common misconceptions in streaming for fundraising, and what we often think of as “gaming” in fundraising. Spoiler alert: It’s not just games! Streaming is a global community – not tied to one town, country or continent. It’s relevant wherever the internet touches. Attendees will leave this session understanding the target demographic of “gaming”, organic marketing strategies, how to manage digital communities and how to create an engaging product that is authentic.