Centring the authentic voice: Best practices for digital storytelling

Best practices in digital and ethical storytelling



About this session

Rachel Erskine and Lilian Kamanzi Mugisha from Amref, Africa’s leading health development NGO, will share their top tips for best practices in digital and ethical storytelling. By telling stories that centre African voices and align with the organisation’s commitment to ethical representation, Amref Health Africa has grown its online community. The session will share perspectives from both the UK and Uganda and demonstrate that, even with a broad range of audiences, there are common global threads through all communications and storytelling. Rachel and Lilian will outline some of the ways in which Amref has adapted its digital storytelling to continue engaging with audiences during COVID-19, and suggest practical steps any organisation can take to tell values-based and compelling stories.




Rachel Erskine (UK)
Communications Manager, Amref Health Africa - UK
Lilian Kamanzi Mugisha (Uganda)
Communications, Fundraising and Advocacy Manager, Amref Health Africa - Uganda