Personalised experiences for stronger relationships
How Greenpeace Nordic transformed to gain a 360-degree view of supporter data
When Greenpeace Nordic invested in new technology to unify its systems and improve efficiency across four countries and fundraising teams, a driving force behind the change was the opportunity to gain a 360-degree view of supporter data. The new technology allowed the team to better collaborate and to view each person in their system as an individual to engage them in multiple ways and personalise their experiences. This session will take the form of short film showcasing the work and impact of Greenpeace Nordic in the fight against climate change which will be followed by a speaker session. There will not be a live Q & A for this session.