Building a legacy programme from scratch

This workshop will show how to create a legacy programme from scratch and will give practical examples from the UK’s leading stroke charity, the Stroke Association, on how to find your prospects, market effectively on a limited budget, and plan for growth.

Learning outcomes

  • Practical tips on data mining and the types of segmentation to consider
  • Marketing and stewardship examples that the attendees can use for a wide variety of channels
  • Tips on integrating legacy messaging across your organisation
  • Activity plan for implementing a legacy programme


Azizah Aziz (UK)
Head of Legacy Development, The Stroke Association
Chari Hingorani (UK)
Legacies Director, The Stroke Association