This workshop will show how to create a legacy programme from scratch and will give practical examples from the UK’s leading stroke charity, the Stroke Association, on how to find your prospects, market effectively on a limited budget, and plan for growth.
- Practical tips on data mining and the types of segmentation to consider
- Marketing and stewardship examples that the attendees can use for a wide variety of channels
- Tips on integrating legacy messaging across your organisation
- Activity plan for implementing a legacy programme