Creating human-centred fundraising growth that is resilient and built for long-term supporter relationships.
As fundraising organisations pursue growth in an increasingly digital and AI-enabled landscape, many are achieving short-term income gains while unintentionally eroding trust, consent, and long-term retention.
This workshop explores how fundraising teams can grow income without losing the human connection at the heart of supporter relationships. Moving beyond tactics and tools alone, we’ll look at how systems, language, automation, and decision-making shape how fundraising is experienced by real people – and where friction, fatigue, or distrust can quietly emerge.
Through practical examples and interactive discussion, you will explore how to balance efficiency and scale with dignity, relevance, and meaningful engagement. The session will also examine the role AI can play in fundraising, where it adds value, where caution is needed, and how organisations can introduce clearer ethical guardrails around automation and supporter experience.
You’ll leave with practical ideas and frameworks you can immediately apply to your own supporter journeys, retention strategies, and fundraising planning.
Learning outcomes
- Explore practical ways to design more human-centred and community-aware supporter experiences
- Understand how AI and automation can support fundraising growth without replacing meaningful human connection
- Develop clearer principles and guardrails for ethical, trust-based fundraising practice