Building True Corporate Partnerships

When is it time to be a partner—and when is it time to walk away?

Corporate partnerships can be game-changing… but not always for the better. So, how do you decide whether to join forces with a for-profit entity, especially when their track record isn’t squeaky clean? Should you ever work with the devil, even if it means more funding for your cause?

This session will challenge you to think critically about who your organisation partners with and why. You’ll discover how to navigate tough internal conversations so you can get clarity on your values before a potential deal lands on your desk, and get examples of corporate partnerships that have driven real change. Explore cautionary tales of deals that have backfired spectacularly, learn what separates the best partnerships from the worst, and find out what you should look out for before signing on the dotted line.

Through roleplay exercises and a set of key questions, you’ll gain the confidence to assess opportunities, challenge assumptions, and create a partnership strategy that aligns with your mission—without compromising your integrity.

Learning outcomes

  • Learn how to have those tough conversations around aligning values.
  • Get a framework to work out your organisation’s red lines and green flags.
  • Explore examples of corporate partnerships that are creating genuine change—and others that are destroying reputations and breaking compliance laws.

Speakers

Andy King
Director, Fireside Fundraising
Camille St-Omer Donaldson
Head of Membership Engagement, Fundraising Everywhere