Creative collaboration for the greater good

This masterclass will dive into case studies like how Red Cross Sweden engaged fundraisers worldwide in an open-source creative collaboration project and will include fully transparent sharing of real-life data from three new fundraising products that have been taken to market and are live as of early 2023. It will provide insight into the critical success factors of creative collaboration, sharing tools to use in practice. On the day, participants will be challenged to collaborate on a number of opportunities and challenges.

Who is it for?

Anyone looking for new creative ideas and new ways to generate ideas and those who are open to the sharing of ideas for their own good as well as for the greater good.

Learning outcomes

  • Gain a strong understanding of the principles of creative collaboration
  • Experience putting learned principles into action
  • Leave with a list of ten or more potential new product ideas generated during the masterclass
  • Learn to run collaborative work both within your own cause/organisation and with external parties


Derek Humphries
Creative Director/Strategist, DTV Group