Creating powerful campaigns in moments of urgency to build support that lasts.
Discover what learnings from two very different responsive and community-rooted campaigns can teach us about the power of telling the right story. The first is a campaign supporting Maasai communities in Tanzania fighting back after forced evictions for trophy hunting and carbon trading deals. The second taps into decades of environmental legacy to resist forest destruction taking place under the guise of development in Kenya. Both show how acting fast, working with people on the ground, and telling the right story can turn local resistance into national momentum and real fundraising results.