Creating more effective donation forms: Next gen tech, consumer expectations, and learnings from the adult film industry
About this session
Travel through time and see the first donation form and find out where the inspiration for early online fundraising came from. Look at the evolution of the donation form over time, and find out how the nonprofit industry takes (delayed) cues from the consumer and for-profit technology space. To be as effective as possible, the donor experience must match the consumer expectation – after all, a donor is a consumer.