The Power of Peer-to-Peer Fundraising: Discovering the potential of your community’s networks to raise significant funds on your behalf

New to the world of peer-to-peer fundraising? Then you’ve come to the right place.

In this exciting session, you’ll learn how peer-to-peer fundraising brings out the best in people…and why no other fundraising method creates connection, community growth and revenue quite like it!

We’ll feature the case of Toon, the Thai rockstar, who last November ran for 55 days and over 2000 km across the country to inspire people to join him in raising money for 11 local hospitals. He far exceeded his goal by bringing in approximately 1.1 billion THB (about 33 million USD).

During this session we’ll explain what it takes to get people who care about your cause to fundraise on your behalf…and by doing so, helping you significantly expand your network, your reach and your revenue! We’ll help you understand what tools and support you’ll need to provide to these fundraisers so they feel inspired and empowered ask their friends & family (or their “peers”) to make donations to your organisation.

We’ll dive into the different types of peer-to-peer fundraising and explain the pros and cons of each…and then help you determine which
type is best to try at your organisation.

Learning outcomes:

  • Learn the bigger picture of P2P fundraising and how it can be a valuable addition to your organisation’s fundraising strategy
  • See how P2P fundraising events and campaigns are effective at increasing brand awareness, community size and revenue
  • Walk away with a clear understanding of how to get started with P2P and which type is best for your organisation and your long-term objectives

Who should attend: This session is ideal for organisations that are not yet doing peer-to-peer fundraising, or those who might have tried it but have not had much success

Session Style: The session will be a blend of teaching, sharing and some hand-on exercises


Jillian Stewart (Netherlands)
Founder & Senior Consultant, PeerWorks Consulting
Paola van der Lans (Netherlands)
Associate, PeerWorks Consulting