Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Data, analytics, and insights bootcamp: The fundraiser’s best friends
Making data fundamental to your fundraising even if you are not a data person!
This bootcamp starts with why data is fundamental to your fundraising, even if you are not a data person. We will show you how and why data capture, usage, and analysis are more than just looking at transactions. We will explore different data sources and you will identify which you need and why. We will take a practical look at ways to use data to drive up your results and to be more donor-centric.
Key areas covered include:
- Approaches to segmentation and scoring models
- How to use targeting to improve results
- Critical analysis for programme management
- How to develop briefs for analysis
- How to manage testing and personalisation
- And you will receive the “Fundraiser’s Guide to Critical Analysis” and learn how to use it
Aimed at:
This bootcamp masterclass is suitable for those new to fundraising as a whole or more senior professionals who are new to this area of fundraising or simply want to refresh their data, analytics, and insight knowledge.
Learning outcomes:
- With a strong ‘how-to’ focus you will get a grounding on the key elements of data and analytics for fundraising
- Practical tools and techniques to use data to drive up your results and be (more) donor-centric
- You will leave this bootcamp with a practical toolkit of handy spreadsheets and pdfs that you can take back and use at your organisation, including a guide to segmentation, a mid-value donor ready reckoner (how much value is in your database), a monthly giving ready reckoner, and the “Fundraiser’s Guide to Critical Analysis”
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.