Data-driven decision making: The fundamental key to growth

We all know that investment is a critical driver of fundraising growth. However, many of us are less focused on the fact that smart data analysis and effective reporting are critical to securing the internal confidence in our fundraising programmes that is essential to secure and sustain investments in fundraising.

In this session, you will learn how to create and use the right analysis and reporting to make smart investment decisions and get the best possible returns on all your fundraising activities. We will share practical insights and methodologies of the most effective ways to source, analyse and report on fundraising performance, including a detailed case study of the International Rescue Committee’s initiative to optimise reporting and implement clear analytics that achieved exponential income growth as a result.

With robust, evidence-based reporting that is appropriate for different internal and external audiences, you can increase confidence by budget holders, management and collaborating teams alike, in the quality of your fundraising spending and programme management.

This essential session can start the conversation on setting standards together as a sector to ensure smart, transparent reporting on fundraising as a driver to increase income for all organisations.

Learning outcomes

  • Clear understanding of what is needed to build effective metrics and reporting and the right supporting data analysis
  • Practical tools and insights to help you apply this at your organisation
  • Compelling example of how a leading INPO has used optimal data analysis and reporting to achieve success

Who should attend: This session is aimed at fundraising directors/managers that do not already have a perfectly effective use of internal data for analysis of results and reporting to boards, senior management teams or lateral communications. That is – most of us! Even those that do have top-quality analytics included in their planning, budgeting and reporting can learn from the experience of others.

Session style: We will present ideas and provide careful explanations of the data, tools and reporting required to excel in these areas. However, we will also engage the audience through Q&A in order to allow for further validity of the potential for improved results with robust reporting, but also to reinforce how common it is that we are not using sufficient standards in our reporting. The audience will be invited to actively challenge our assumptions and recommendations and share their own examples.


Emily Bracken (Spain)
CEO, Consulting Division, Daryl Upsall International
Phil Woollam (USA)
Vice President, International Rescue Committee