You have the data – so why is it still so hard to know your supporters?
Thanks to advances in technology, charities and social impact organisations have more supporter data than ever before. But using that data to create a full picture – and turn it into a joined-up experience – is still difficult.
Drawing on the work of Alzheimer’s Research UK and the British Red Cross, this session will reveal why supporter insight so often fails to reach the teams that need it most (including engagement, fundraising, and supporter care) – and what your organisation can do to change that.
We’ll explore:
- How organisations are reducing the gap between collecting supporter data and putting it into the hands of fundraising, marketing, and supporter care teams in a form they can actually use
- What charities have learned about changing ways of working, empowering teams, and building confidence in data produces better results than focusing solely on systems and platforms
- How organisations decide where to start, which problems are worth solving first, and how to build momentum through tangible wins rather than attempting wholesale transformation from the get-go
Learning outcomes
- Discover ways to make supporter insight accessible to frontline teams
- Learn how to turn data investments into organisational change
- Find out how to prioritise the use cases that create the most value
This session is presented in partnership with Giveclarity.